It Cosmetics Naturally Pretty Tutorial

I’m a total drugstore makeup kinda girl, so when I have a more high-end type of product in front of me I hold it to extremely high standards. I need to make sure it’s worth the money because chances are, I already know of something just as good for half the price. However, that didn’t happen with this It Cosmetics Naturally Pretty eyeshadow palette. It’s amazing and I can’t find anything that can compare. In case you missed my full review with swatches, you can catch up on that post here. Today’s all about showing this baby in action!

I’ve had this palette for a few months now and I’ve loved every look that I’ve created with it. It’s just one of those palettes that’s so easy to work with that it’s almost impossible to mess it up. There’s tons of ways and different routes you can go with the shades available in this Naturally Pretty palette, and this combo is one of my favorites.

I started by priming my eyes with the Ulta Nude Matte eyeshadow primer, which is actually pretty good. I like that it adds a little bit of coverage for the veins showing through my eyelids so I have a more blank canvas to work with. After that dried, I used the shade Love on a big fluffy eyeshadow brush and swept that all over my eyelid to set the primer in place and provide a soft base.
If you’ve seen any of my previous tutorials, then it probably comes as no surprise to you that I mix colors in palettes like this. I just can’t help myself anymore, and when the shades are all right there, why not?! I’m combining Soft Light and Warmth together on a fluffy blending brush and placing that in my crease and outer corner. This will provide a soft backdrop and gradient for the other colors that I’ll be layering on top.
On a slightly more dense blending brush, I’m combining the shades Mocha and All Heart and applying that directly on top of the previous colors in the last step. I got more All Heart on my brush than I did Mocha and applied the majority of those shades on the outer half of my eye, bringing the excess up into the crease. Once the pigmentation was built up to what I wanted, I brought in a more fluffy blending brush with no product on it to blend everything together and make it as seamless as possible.
I also took those same two shades (All Heart and Mocha) and lightly swept that under my lower lashes. Depending on your eye shape and preference, you could go a little more heavy handed than I did in this step. For my eyes, I like to have just a slight hint of color underneath to tie everything together without making them look too droopy.
Going back to finish the upper lid, I’m taking the Transforming Pearl shade and placing that on the inner half of my eye. I packed the color on with my finger first and then blended it out with a small shader brush. Using your finger will really help to intensify the color and then you can use the brush to blend it in with the other shades and up into the crease.
For highlight, I’m using the shade called Sheer Joy and placing that underneath my brow bone and also on the very inner corner of my eye. Because the last shade we used has a slight amount of shimmer to it, adding this matte brightening shade to the inner corner will contrast perfectly to really reflect the light and make the eyes look bigger and more awake.
I brought in one of my all-time favorite eyeliner pencils, Jordana’s Retractable eyeliner in Eggplant and ran that halfway along both the upper and lower lashlines. Then I went back with shades Iconic and Java to set that in place and create a softer line. Again, I used more of the purple shade (Iconic) with just a little bit of the brown (Java) to create the perfect balance that I was looking for.
Adding some mascara and then we’re all done! And by some mascara, I really mean that I added as many coats as my lashes could handle. The mascara I used in this look is the Tarte Tarteist Lash Paint that I’ve really been enjoying lately. It’s super black and adds the perfect amount of both volume and length to the lashes.
Here’s a close-up of the final look:
And a quick, more condensed guide recapping every step for easy reference:
I’ve been loving this look so much lately! When I don’t know what to do or don’t want to think about what shades to use, this is what I’ve been doing. That All Heart shade is just so unique, I can’t get enough of it! The Transforming Pearl shade could be a little brighter for my personal preference, but I think it’s great for a subtle everyday shimmer.

If you enjoyed this tutorial, please feel free to share it using one of the buttons below. If you recreate this look, don’t forget to tag me on social media. All links are at the bottom of the post! Have you used this palette before? What do you think of It Cosmetics eyeshadows?

~Mani Monday~
As I was looking through my nail polish collection trying to decide what to wear this week, I saw this Wet n Wild polish in the shade called Under Your Spell sitting in the back and I don’t remember ever wearing it before. I got it a long time ago trying to replace one of my favorite Sinful Colors polishes (Rich In Heart) that I couldn’t find in stores anywhere. This one is extremely similar and I’m very happy with it! I love all the different colors it reflects, but you’ll definitely need two coats for the full effect. I don’t remember trying a Wet n Wild polish in quite a while, so I hope the formula lasts all week!
What’s on your nails this week?


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