Maybelline TattooStudio Eyebrow Gel Review

We all know eyebrows are a huge thing right now. But they’ve become such an obsession in the beauty community that people have even started getting them semi-permanently tattooed on. I know I’m a huge baby when it comes to needles and all, but that just seems a little extreme for me. I’ve been dying my own eyebrows for about a year now and that works perfectly fine -- without all the pain, and just a fraction of the price. But Maybelline recently introduced their own longwear eyebrow gel that they say is supposed to last for up to two days. This option didn’t include any needles, so I was more than willing to see what this could do.

You can find this in most drugstores for around $10-12, depending on where you go. It comes in what looks like a squeezable lip gloss tube. It includes .23 fl oz of product, a twist out applicator, and a spoolie. There are only four shades to choose from and the one I have is Medium Brown, which seems to match me pretty well. The main claims on this product, and what sets it apart from the rest, are that it is supposed to provide a thicker brow appearance with its budge-proof, smudge-proof, waterproof formula that lasts for days.
The applicator and formula are what seems to make this product so different. Obviously, they’re claiming that the formula will last longer than the rest, but the applicator is also supposed to be something totally new. You can see in the picture below that the applicator has a round tip with fiber-like hairs coming out of it. However, the fibers won’t transfer onto your brows. They’re just there for application and blending purposes.

Unfortunately, the wand is the part of this product that I can’t stand the most. You can see in the picture how much product comes out of the tube, which would then be caked onto your brows creating an almost cavewoman effect. It really was not a cute look anytime I tried applying it with this applicator. My suggestion would be to apply it with an angled eyeliner/eyebrow brush instead. Applying it with a smaller brush will allow for more precise application (the provided wand is pretty thick) and will give you more control for perfect placement.
What I like about the color is that is has some ashy tones to it, which is sometimes a little harder to find in brow products. That’s what I need to match my hair, so this is perfect -- in moderation. Too much of the gel will not only leave you with Sharpie brows, it will also feel like you set it with Elmer’s glue. It’s not the most comfortable gel in the world.

I can’t stress enough the importance of extreme control when applying this product. You can very easily apply too much of it and ruin the rest of your face makeup.
As far as the two day wear claim, I didn’t bother putting that to the test. They are correct in stating that this won’t budge at all throughout the day. However, it washes off very easily with just some soap and water. So if you wanted it to last more than one day, I’m not exactly sure how you would go about washing your face or showering.

If you’re looking for an all-day brow product, this is pretty good but I’d recommend approaching application with caution. If you’re looking for a brow product that will last multiple days, you’re better off just dying the brows instead.

I hope you found this review helpful! If you did, please feel free to share it using one of the buttons below. If you have any other questions, leave them for me in the comments. Have you used this eyebrow gel before? What’s your favorite brow product?


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