Valentine's Day Eyeshadow Tutorial

Valentine’s Day is right around the corner!! I’ve never been much of a Valentine’s Day type of girl. I mean, I’ve always celebrated it but it’s never been something that I look forward to as much as some other holidays. This year is different, though, because it’ll be our first year celebrating as a Mr. and Mrs. I’m not sure what else is going to change other than finally being able to buy a card that says “husband” on it, but that’s enough for me to get excited about! Should we go out and do something fun, this eyeshadow look is exactly what I’ll be doing that day. I have some new pinky toned Makeup Geek eyeshadows that are dying to make an appearance!

I started by priming my eyelids with the Maybelline Color Tattoo Eye Chrome in the shade Gilded Rose. I love this eyeshadow primer because it really helps to emphasize the color of the eyeshadows that you layer over top of it and makes them stay in place all day long. I use this specific shade of the primer all the time, but it’s especially perfect for today’s look that features a lot of pinks!
The first eyeshadow that I’m applying is Makeup Geek’s Creme Brulee. This is one of their more popular shades, and for good reason. It’s gorgeous! It’s important to layer a shade of brown underneath to keep the other colors more grounded. I applied this with a blending brush on the outer corner of my eye and up into the crease. It just really helps to tie everything together when we’ll be adding such bright shades on top.
Starting with a more brown-toned pink, I’m taking Makeup Geek’s single eyeshadow in the shade Tuscan Sun and placing that in the same area we placed Creme Brulee. I’m focusing most of the color on the outer half of the eye, sweeping the excess inwards and upwards into the crease on a slightly more dense blending brush. Once I have the color built up, I’m going in with an empty, loose-bristled blending brush to blend out the edges even more.
To add in a little bit more pink, I’m going into Makeup Geek’s Cupcake eyeshadow and applying that in a sideways “V” shape on the very outer corner of my eye using an angled shader brush. Placing the eyeshadow in this shape will help to make the eyes appear bigger. Then I’m taking the same fluffier blending brush as I did in the previous step to blend it all out even more.
For the eyelid, I wanted something super shimmery for today’s look so I’m taking Makeup Geek’s Foiled Eyeshadow in the shade Starry Eyed and placing that on the inner half of my eyelid. This is one of those products that is better applied with your finger. You get a much more intense application and since it packs the product on more than a brush would, it’ll also stay in place longer. I love how bright this color is!
Then I’m taking the eyeshadow that I use in every single tutorial, Ulta’s Naked, and placing that on the very inner corner of my eye. This shade always look gorgeous and really helps to brighten the whites of the eyes, but I especially love the way it contrasts with shimmery shades like Starry Eyed. If you wanted to keep it a totally matte look, you could also replace Starry Eyed with this shade. It’ll make it a little more soft and not as bold.
This look would look beautiful paired many different eyeliner shades, but I chose to stick with the Valentine’s colors and applied a deep purple. I used Jordana’s Rectractable eyeliner in the shade Eggplant and topped it with L’oreal’s Infallible single eyeshadow in the shade Smoldering Plum. I love this combo! These L’oreal shadows are great for eyeliner because their thick formula helps them stay in placing without smudging.
Finishing up with three coats of my current favorite Tarte Tarteist Lash Paint mascara and we’ll be all done! This is a Valentine’s Day look and it would totally be appropriate to pop on your favorite false lashes for a more dramatic effect, but as usual that is one step I’ll be skipping.
Here’s a close up of the final look:
And a quick, more condensed guide recapping every step for easy reference:
I’m not normally a pink eyeshadow lover and sometimes I wonder why I even bother purchasing them. They always tend to end up in the back of my collection because I’m too scared to put them on my eyes, but I love the formula of these Makeup Geek single shadows that I used. I’m so impressed with how wearable these shades are, and they’re definitely one of the easiest to work with.

If you recreate this look, don’t forget to tag me on social media! All of my links are at the bottom of the post. If you enjoyed this tutorial, please feel free to share it using one of the buttons below. Do you have any Valentine’s Day plans? What’s your go-to date night look?

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